Make it stand out.

Whatever it is, the way you tell your story online can make all the difference.

The Tension

We live inside systems built for business, not for humans.

Business, as it is commonly practiced, optimizes for growth, efficiency, and control.

Human survival—psychological, social, and ecological—requires care, reciprocity, and resilience.

Those two logics now conflict more often than they align.

At the center of this tension is a choice:

Do we invent new ways to communicate and collaborate,

or do we keep applying the same rules business wrote to protect the status quo?

This manifest exists to name that choice clearly.

Ethics (the rules):

• If it is legal and profitable, it is acceptable.

• Efficiency and scale are moral goods in themselves.

• People are “resources” to be allocated, grown, or replaced.

Morals (the story we tell ourselves):

• Winning is proof of worth.

• Productivity justifies exhaustion.

• Growth justifies almost anything, as long as the metrics go up.

• If you can’t keep up, the problem is you.

Goals (the direction):

• Maximize shareholder value.

• Reduce uncertainty and risk at all costs.

• Preserve the system, even when it harms the people inside it.

This is not evil by design; it’s just incomplete.

It was built to protect capital, not to protect life.

— Squarespace